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Door-to-Door Energy Marketing Challenges

The core function of any retail business is identifying how to reach consumers and get them buy a particular product or service. Energy providers serving residential customers are no different.  Their ability to economically acquire and retain customers is critical to their success.  Without a steady flow of new enrollments, energy providers will slowly see […]

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Bundling Home Services with Electric Offers

Bundling home services with electric offers has become a big choice for consuers.  Consumers shopping for great electricity rates have are faced with many choices. Residential energy consumers must select their electricity provider, contract term, renewable energy content, and other factors. Customers are also likely to encounter offers for value-added services bundled with their electric […]

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New York Power To Choose

New York Power to Choose

New York Power to Choose. A mix of investor-owned electric utilities, municipal electric utilities, and electrical cooperatives serves New York State. Residential, commercial, and industrial customers served by investor-owned utilities have the power to choose their electricity provider. As with all electricity choice programs, New York has a unique and evolving approach to encouraging market […]

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Regional Electric Usage Patterns and Shopping

Regional Electric Usage Patterns and Shopping.  Electricity end uses can vary significantly between homes and businesses across the country. Climate control and water heating, however, are consistently the largest end uses among non-industrial electricity customers. To understand regional variations in electricity consumption, it is important to consider both climate and fuel source. Seasonal Electricity Usage […]

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renew electricity rates

Renewing Your Texas Electricity Plan

Renewing Your Texas Electricity Plan. The Texas residential electricity market is fiercely competitive. In electricity customer choice states like Texas, the volume of marketing messages can be overwhelming.  Electricity providers use television, radio, direct mail, online advertising, and other media to catch the attention of consumers.  However, it sometimes seems that customers get far less […]

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