When Texas consumers shop for great electric rates, the barrage of marketing messages can be difficult to analyze. Fixed electricity rates, variable rates, renewable energy, and a wide array of contract terms are overwhelming. The quality of customer service and ease of doing business also play a role in choosing an electricity company. For some consumers, the character of the electricity provider is important when comparing electricity plans.
Most electricity providers actively engage in giving back to the communities they serve. Community giving is usually in the form of volunteerism or financial support for charitable organizations. While some electricity providers spread their contributions among a broad base of charities, others concentrate their giving in particular areas like child advocacy or cancer research. While corporate stewardship is a common among electricity companies, some companies take the additional step of integrating it into their corporate mission.
4Change Energy is an example of an electricity provider that has built charity into its core mission. 4Change Energy, as its name implies, seeks to make positive changes in the communities it serves by donating 4% of its annual profits to charitable organizations. The program is best described by 4Change Energy as “our neighbors in need drive our corporate mission.” The company currently supports four charities targeted at specific community needs. Customers participate in designating the allocation of contributions to these charities.
To fight hunger, 4Change Energy contributes to Feeding Texas. The American Cancer Society receives donations from 4Change Energy to aid in the quest to find cures for cancer. Heroes for Children also receives support in its mission to help children facing serious illness. Finally, 4Change Energy contributes to the American Red Cross to assist with disaster relief. Recent donations by 4ChangeEnergy will allow the American Cross to provide 500 snacks, 200 blankets, 100 hot meals, and 133 comfort kits to disaster victims.
Veteran Energy is another example of a giving-based electricity company. Veteran Energy supports veterans, active-duty military personnel, and their families. Veteran Energy offers discounted electricity rates for customers with verified active or previous military service. Veteran Energy also contributes to fourteen charitable organizations focused on assisting these groups and their families.
Through its Power To Give BackTM program, Veteran Energy allows customers to select which affinity group receives a financial donation. Current affinity partners include organizations such as the Boot Campaign, Lone Star Veterans Association, Military Warriors Foundation, and Pets for Vets. Customers not affiliated with the armed services can also enroll with Veteran Energy and participate in directing charitable contributions to one of the affinity organizations. While these customers do not receive a discounted electric rate, they still receive a competitive rate while helping those who served their country.
4Change Energy and Veteran Energy are two great examples of Texas electric companies integrating charitable giving into their corporate mission. Allowing customers to have a voice in directing the allocation of charitable donations is an added bonus. Texas electricity customers valuing this approach to stewardship should consider 4Change Energy and Veteran Energy when shopping for electricity plans.