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Residential Electricity Provider Brand Strategies

We discuss residential electricity provider brand strategies and what sets them apart.  With most consumer goods and services, quality varies significantly between suppliers. Electricity, however, is a unique product.  The quality and reliability of the electricity flowing through the meter does not depend on the provider.  Providers only differ on their rates, pricing plan structures, […]

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Texas Electricity Provider Market Share

Texas Electricity Provider Market Share.  As Texas retail electric competition enters its 14th year, the market continues to mature as evidenced by the number of market participants and the diversity of their electric plans.  Even with merger and acquisition activity, the number of retail electric providers serving Texas customers continues to grow.  Several factors have […]

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