find lowest electricity rate

Residential Electricity Provider Brand Strategies

With most consumer goods and services, quality varies significantly between suppliers. Electricity, however, is a unique product.  The quality and reliability of the electricity flowing through the meter does not depend on the provider.  Providers only differ on their rates, pricing plan structures, customer service, and value added services.  Some of the larger electricity providers […]

Continue Reading
powertochoose electricity Texas

Texas Electricity Provider Market Share

As Texas retail electric competition enters its 14th year, the market continues to mature as evidenced by the number of market participants and the diversity of their electric plans.  Even with merger and acquisition activity, the number of retail electric providers serving Texas customers continues to grow.  Several factors have contributed to this increase including […]

Continue Reading