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First Choice Power Review

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Corporate Offices: 12 Greenway Plaza, Suite 250, Houston, TX 77046

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First Choice Power is a retail electric provider serving residential customers in Texas.  Texas electricity customers are probably familiar with First Choice Power as being the retail electric provider affiliated with the Texas-New Mexico Power utility following Texas electric deregulation in 2002.  Direct Energy acquired First Choice Power in late 2011.  Direct Energy is one of the largest energy and energy services providers in North America with over 6 million residential and commercial customers.  Direct Energy is a subsidiary of Centrica plc, a UK-based leader in integrated energy services.  The important thing to note is that First Choice has retained its familiar personalized service feel while gaining the financial backing of an international leader in energy.

Maintaining its tradition of being straightforward and easy to work with, First Choice offers Texas electricity customers 12 and 24-month fixed price plans.  They also offer a month-month variable rate plan.  First Choice Power keeps things simple and focuses on providing residential customers with hassle-free low electricity rates.  Customers can find more diverse offerings through its affiliate, Direct Energy, including home energy service plans and prepaid plans.  Commercial customers can also contract for retail electric service with Direct Energy Business.

Customers selecting First Choice Power have a number of options for billing, customer service, and bill payment.  They offer online account management which allows convenient 24/7 access to view current and historical usage, set up one time or automatic payments, enroll in paperless billing, move service to another location, and a variety of other services.  They also maintain a traditional customer care call center that is staffed Monday through Saturday from 7:30 am to 8 pm.  First Choice provides retail electric customers a number of bill payment options.  Customers can pay their bill by mail, by using recurring or one-time payments with a debit or credit card, by phone, or by using the MintBills phone app.  Customers may also pay their First Choice Power bill in person at a number of payment stations that include many grocery and convenience stores across Texas.

First Choice Power remains active in the communities it serves although its efforts now are largely through its parent corporation, Direct Energy.  Direct Energy supports local communities across Texas through various partnerships and sponsorships.  Whether this support is financial or through employee volunteer activities, First Choice and Direct Energy are actively engaged in giving back to the communities they serve.

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